The poor Heart listeners of North Wales have had a confusing time lately.  Their old Heart station has changed to Capital – not the kind of “More Music variety” that the average Heart listener likes!  But all is not lost because in the same area the old Real Radio has changed to Heart.  Confused – you won’t be after their slick marketing guys came up with some crafty communications to make everything clear.  They even avoid using the word “frequency” which is far too technical for their listeners to understand 😉

Phil Edmonds describes in more detail, with audio clips here.